Do You Trust Your PR Advisors | THINK PR Espresso
Public relations has a bad reputation. Often, with good reason. But in some circumstances companies employ a PR company only to have them do what they want, rather than taking their advice. Would...
View ArticleHow To Measure Success of Public Relations
Ask most PR professionals and they’ll tell you that measuring the value of public relations is hard to express. As a result, they’ll say, it’s hard to be specific about the value they deliver. The...
View ArticleBlackBerry’s Biggest Problem: Nobody Cares
I’ve been talking about what I perceive are the reasons for BlackBerry’s demise in recent years. There’s a long list from product market fit to a failure to grasp the fundamental shifts in consumer...
View ArticleHow to measure ROI on public relations
As the year draws to a close–you’re probably trying to calculate the return on your investment in public relations. Public relations companies have long struggled to measure the value of what they do....
View ArticleClik here to view.
Public Relations Is A Business Strategy – Not A Department
“I thought I was sitting down with a PR specialist – but you didn’t mention it once in the last two hours!”. Earlier today I spent two hours with a journalist that writes for one of the three main...
View ArticleStop Creating Content. Start Building Relationships.
What if you stopped creating content to post on every social network and publishing platform and focused instead on building relationships? Think about it. How much time, money and energy are you...
View ArticleWhy is public relations so expensive?
Why is public relations so expensive? Because you continue to pay the ridiculous monthly retainer fees that firms charge. Without question. You don’t even expect them to quantify the return you will...
View ArticleClik here to view.
Why EVERYTHING is not marketing
In a conversation on Twitter last night a good friend Stefan Lubinski suggested that everything these days is marketing. I disagree – and here’s why. There are more platforms than ever before on...
View ArticleRelationships Are Complex
I was told last week that building relationships and hustle were synonymous – and I think it’s important to address the myth. Is building #relationships all about #hustle? That’s what somebody...
View ArticleWhat It Takes To Be A PR Leader
The PRSA is talking about what it takes to be a PR Leader today. Because I may not be able to participate I thought I would write a short piece on what I think it takes to be a leader in the public...
View ArticleClik here to view.
What is the difference between PR and publicity?
If PR is media coverage, what is publicity? This is a question I’ve asked both industry peers and customers alike. While it’s a rhetorical question with customers, I’m always hopeful that somebody in...
View ArticleThis is the future of PR
Much has been written about the future of PR. My industry has beaten its own brow for years trying to figure out why it doesn’t command a place at the top table. Why it isn’t valued as highly as some...
View Article
